• Weight Loss

    The Ideal Protein Method

    A Medically Developed Weight Loss Method With a Beginning, Middle and End. *

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    The Ideal Protein Weight Loss Method is a medically designed protocol containing 2 key components – weight loss and a healthier lifestyle education to assist you in maintaining your results after dieting. Our protocol has evolved for over 20 years, but was originally developed over 2 decades ago by Dr. Tran Tien Chanh who focused his career and research on nutrition with a particular emphasis on the treatment of obesity and obesity related issues.

    This protocol is the recommended weight loss method in over 3,000 Professional Establishments worldwide!

    Understanding The Cause of Weight Gain Will Help You Conquer it

    An overproduction of insulin may lead to hypoglycemia or low glycemia, which in turn may induce constant sugar cravings and weight gain. One of Insulin’s primary functions is to regulate blood sugar levels, however, it is also the hormone that facilitates the transport of fat (triglycerides) into the fat cells. Even worse, it “locks” the fat into the fat cell, preventing it from being used as a source of energy. Now, because the blood sugar has dropped (and we can’t access the fat as a fuel source) it creates “sugar cravings’ and the vicious cycle begins again. In other words, an over abundance of insulin can cause weight gain.

    “The cause of many weight issues in a modern society is insulin dysfunction. A diet grossly disproportionate in its share of saturated fats and sugars, such as in breads, cereals, muffins, cakes, pastries, pasta, pizza, rice, corn – very much like the North American diet – causes the pancreas to produce an overabundance of insulin, which stays in the system and puts the blood sugar level in a negative balance.”

    — Dr. Tran Tien


    Attend a free, no obligation Orientation with our Coaches!
    • Try the food
    • Understand the science
    • Meet your Coach
    • Ask questions!

    Core Principals of Ideal Protein

    • Learning to live off of the body’s own fat reserves.
    The body employs energy from three reserves: glycogen (carbohydrate), protein and fats. First the body depletetes its simple and complex carbohydrate reserves and then turns simultaneously to its protein and fat reserves for energy. When the body is burning fat for energy, it is in a ketogenic state. A person not in need of weight loss typically has approximately 1-2% of their body’s reserves from carbs, approximately 19% from their muscle mass and 79% of their body reserves from fat.
    • Carbohydrates can prevent weight loss.


    The body stores approximately three days worth of carbohydrates, therefore, our protocol restricts sugars (simple and complex) until 100% of your weight loss goal is achieved. Why? As long as sugar is being consumed, your body may not be burning fat. Remember, the first source of energy is derived from glycogen (carbohydrate) reserves. The core principle of the Ideal Protein Protocol is to deplete the glycogen reserves completely in order to compel the body into a ketogenic state, consuming its fat reserve to burn calories.
    • How do we encourage the body to burn its fat reserves, but support its muscle mass reserves if both are depleted simultaneously?


    Ideal Protein weight loss ketogenic diet
    1. Ideal Protein foods are made with high quality protein. The quality of protein used in Ideal Protein diet products has an impact on effective protein absorption…the lower the quality, the lower the absorption. If protein absorption is low, you may not be able to protect your muscle mass and thus you will burn muscle along with fat. If you lose muscle while dieting, you may impair your ability to burn calories post-diet, as your body uses muscle mass to burn calories.2. Our dieters use our nutrient-rich supplements such as Natura Multi-Vita, Natura Calcium & Magnesium, and Natura Potassium, key ingredients in muscle building and electrolytes. These supplements replace those normally found in foods restricted on the Ideal Protein protocol.

    What Will I Be Eating?

    Typical Ideal Protein dieters consume 3 highly bio-available protein supplements, as well as one meal they prepare themselves from lean protein and non-starchy vegetables. Ideal Protein foods are surprisingly delicious… And with a list of over 70 foods, some of which are gluten-free, soy-free or dairy-free, there’s something for nearly everyone!

    Our Method and What To Expect

    • Structured weight loss while supporting muscle mass;
    • An understanding of how food affects and is utilized by the body, including what causes fat storage;
    • Weekly one-on-one coaching, lifestyle education and guidance;
    • Personalized approach to setting weight loss goals, based on your health profile;
    • Losing weight can improve blood sugar, cholesterol levels and reduce blood pressure
    More about Our Method

    GET STARTED: Our Orientation is a free, no obligation way for you to learn more about the protocol and decide whether it sounds right for you. You can ask questions, try the food, and get a feel for the coaches who will be helping you along the way.

    If you decide you would like to begin, the next step is to fill out a Health Profile and go through our Intake. Intakes take approximately 1 hour. We will determine whether or not the diet is appropriate for you, loop in physicians when needed, record your weight/measurements, perform a body fat scan, provide in-depth training on how to follow the protocol, and set you up with your first week of food and your first month of supplements.

    LOSE WEIGHT: Phase 1 of the diet is the weight-loss phase. You are in Phase 1 until you hit your goal. Each week, you’ll meet with your coach for your weigh-in. Women average approx. 2 lbs per week, and men average between 3-5 lbs per week. Your coach will help you problem-solve any upcoming food-related challenges, such as happy hour with co-workers, eating out with friends, holidays, birthday parties, and cooking for a family when you’re on Ideal Protein.

    Your coach is also a resource for the emotional and psychological challenges which often accompany a weight loss journey. We help you come up with alternative ways to celebrate, de-stress, and care for yourself other than with food. We also help you see and understand how to proactively arrange things to help you be prepared for unpredictable situations. Finally, we help you stay connected to your deep, personal motivation for your journey.

    MAINTAIN WEIGHT: Once you reach your goal, it is VERY important to phase off the diet properly. Phase 2 gradually weans you off of Ideal Protein and on to regular food. Phase 3 is a critial step to retrain your pancreas to function more normally in preparation for maintenance. Your coach will help you each step of the way as you wind down into Maintenance.
    weight loss journey

    The journey does not end when the weight loss stops! Maintenance for people prone to insulin resistance is tricky business and often requires some trial and error to get right. We encourage our clients to schedule Maintenance Visits to weigh-in monthly, and eventually quarterly for as long as they feel they need the support. As part of your phase-off process, we give you specific steps for creating a menu to use in maintenance, built from regular food you can buy at a grocery or health food store. We help empower you to read and understand labels and nutrient balancing so you have the knowledge and confidence to make good choices out in the real world.

    Finally, we encourage you to stay connected to your peers who have also lost weight and are maintaining. You are among the top 5% in the country who are succeeding at keeping it off, so you may want to stick together! The reason you’re successful is because you lost weight the RIGHT way, and the reason you’re keeing it off is becuase of what you now know about your body and it’s response to carbohydrates. This empowers you to continue to make choices that keep you in perpetual “Food Peace.”  If you get off track for a bit, we are here to help you find your way back.

    *Individual Results may vary